- Is a multi-national oil and gas company
- Is publicly traded in financial markets
- Produces fuel, energy, petrochemicals, and lubricants source
- Started as the Anglo-Persian Oil company found loads of oil in Persia; their target market lacked vehicles to use the oil, but Winstin Churchill suggested to the British government that they would be keen to use this oil. It then became British Petroleum (BP) source
- Since then, it has been advancing oil-extracting and oil-finding technology, and has now expanded its sources to natural gas and renewables.
- Its brand is intelligent, eco-friendly, pro-technology, and catering to a need.
I think that BP began as an attempt to join in on the oil bandwagon. People were striking it rich in various places over the world, and people wanted to try and find oil in Persia. Once the founders realized the bounty they were standing over, then the company's mission became about bringing energy and fuel to Britain, and eventually the world. What appears to be BP's mission now, more than ever, is to make a profit for its shareholders.
BP seems to be strategically placed to be one of the last oil companies standing as fossil fuel companies live their last days. Not only is BP extremely adept at marketing and greenwashing, but it has even out-lived the repercussions of its Deepwater Horizon oil spill in 2010. It has launched major public relations campaigns, in which it changed its name to Beyond Petroleum and put huge amounts of money into its appearance of investing in renewable solutions. source This shows that BP is flexible and adaptable to public conceptions of fossil fuels in a way that makes the public feel as though they are choosing the "right oil company" even as the early effects of global climate change start to hit various parts of the world. One challenge that I see for BP is that it does not appear to be looking into hydraulic fracturing as much as some of its competitors (Exxon Mobil, Shell). I see a growing tension in the future between BP and Shell as Shell begins drilling in the arctic. Perhaps BP will show that it has learned much from the Deepwater Horizons oil spill and will argue that it could protect the arctic better, or perhaps Shell's better history will outpace BP's attempts to drill in deeper and deeper waters.